Cupcakes Take Over Tree House

As Sweet Obsession Is Unveiled

Having established itself as Santa Fe's premier maker of all-organic wedding, birthday, and other specialty cakes, Tree House Pastry Shop and Café has set its sights on the next logical challenge: cupcakes.

In a move likely to evoke comparison with Marie Antoinette's infamous—though misattributed—pronouncement “let them eat cake," Tree House has announced the formation of the Sweet Obsession Cupcake Club, a frequent-purchase club that rewards member loyalty by offering one free cupcake for every dozen purchased.

"It's a twist on the baker's dozen," says pastry shop owner Maria Bustamante-Bernal, "for every twelve cupcakes you purchase, you get one free. It's our way of saying 'thanks for supporting Tree House.'" No membership application is required.

"Some might say that 13 cupcakes is a bit decadent, but, for us, cupcakes aren't self-indulgent. They're a good thing—a way of making every day a celebration."

With a menu featuring flavors such as Mocha Bean, German Chocolate, Chai Spice, and Caramel Sel du Mer, Sweet Obsession Cupcake Club promises quite a celebration, indeed.

Like everything on the Tree House Pastry Shop and Café menu, Sweet Obsession cupcakes are made from scratch, using all-organic ingredients.

"We put the same level of care into our cupcakes that we do our special occasion cakes or any dessert item, constantly refining the process and always looking for the best ingredients," says Bernal. "We just get so much pleasure from the creative part of baking and the reactions from our customers. We're serious about sweets at Tree House."

It seems Tree House customers are serious about their sweets, as well. Judging from the number of cupcakes flying out of the pastry display case (wings not attached), the Sweet Obsession Cupcake Club looks to be a serious success, albeit one with a somewhat whimsical essence.

The simply curious and the obsessed alike can purchase cupcakes—and join the Sweet Obsession Cupcake Club—at Tree House Pastry Shop and Café, 3095 Agua Fria in Santa Fe, NM, on the grounds of Plants of the Southwest. Tree House is open Tuesday through Saturday from 8:30am to 3pm and Sunday from 10am to 3pm.

• Membership in Tree House Pastry Shop and Café's Sweet Obsession Cupcake Club is open to residents of all fifty states, New Mexico, and anywhere consumption of cupcakes is allowed by law.
• Sweet Obsession membership cards can be picked up during regular business hours at all Tree House Pastry Shop and Café locations: 1600 Lena Street, Santa Fe, NM.
• More information is available at Tree House Pastry Shop and Café or by calling 505-474-5543.

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Media inquiries: The Marshall Plan