Tree House is kicking off a new campaign, "TGF Tuesdays," to raise awareness of its gluten-free baked goods. Beginning July 19, the pastry shop marks every Tuesday as a “Tree House Gluten Free Tuesday” with this special offer: buy any one gluten free item available in the shop and get a second for half price. The offer applies to gluten-free breakfast and lunch entrees as well as pastries.. . . more »
Tree House's Market Rewards program is similar to many loyalty programs offered by other retailers—purchases earn you discounts on future transactions—with one difference: Tree House's program offers customers at the café discounts for purchases made at the Santa Fe Farmers Market.. . . more »
In the nearby agricultural communities that pepper the New Mexico landscape, harvest is on everyone's mind. And while the gentle beginnings of fall typically see a gradual tapering off of the produce offered by local providers, there's been tremendous growth from at least one local crop: cupcakes.. . . more »
"For us, ecological consciousness is not a reaction to any particular trend," says owner Maria Elena Bustamante-Bernal, "it's one of the core ideals on which our business is built." Those "core ideals" of which Bustamante-Bernal speaks include a commitment to supporting community, local agriculture, and a reduced impact upon the earth—all while making fresh, organic food that's good to eat and good for those eating it.. . . more »
In a move likely to evoke comparison with Marie Antoinette's infamous—though misattributed—pronouncement “let them eat cake," Tree House has announced the formation of the Sweet Obsession Cupcake Club, a frequent-purchase club that rewards member loyalty by offering one free cupcake for every dozen purchased.. . . more »